211 supporters in action: Boston Cream Donut Day

On  October 23, United Way Northumberland celebrated Boston Cream Donut Day. With the support of  three local Tim Hortons, community members could stop by or call in orders for the sweet snack (preferably by the dozen). Proceeds from the sale of Boston Cream Donuts on the day were donated in support of 211 in the area.

We reached out to Executive Director Bobbie Dawson and her team to learn more:

Q. Can you tell us how this great collaboration got started? How did the first Donut day come to be?

A. Our first Donut Day was in 2018 after the idea came forward at a ladies-only golf tournament. A local Tim Hortons owner saw the need to spread awareness and education about 211 and offered a high traffic opportunity for us to engage with the community through her locations.

Q. For readers who may not be familiar, why does United Way Northumberland support 211? How does it further your mission to bring people and resources together to build a strong, healthy, safe community for all?

A. We believe that for a community to be great, it needs to be great for everyone. 211 connects people to the right information and services, strengthens Canada’s health and human services, and helps Canadians to become more engaged with their communities. It is the source Canadians trust when seeking information and services to deal with life’s challenges.

In our community the most important thing for people to know about 211, is that this resource exists. That’s why getting out into the public and sharing information about 211 in a fun way (like Donut Day) helps spread awareness.

Q. How did Donut Day 2019 go? Was the event a success?

A. The event has grown from one location to three locations this year, tripling out impact thanks to the owner of these three chains. 1,502 donuts were sold to support 211, and more than double that number of customers received information about the service.

Q. How can community members continue to support 211 and Northumberland United Way after October 23?

A. The community can support 211 and Northumberland United Way in a number of ways (beyond Donut Day). For those who now know about 211, we hope they will tell a friend, a coworker, family, and help us spread the word. A number of people took extra literature to share with their coworkers, on donut day, which was great. 

Donating to United Way is easy, you can see our various options by visiting https://www.mynuw.org/ – and learn how to double your impact with the Angus Read 50th Anniversary Leadership Challenge.

Support 211 by donating to your local United Way Centraide.