United Way PEI and the Province partner to bring 211 to the island!

The United Way of PEI (UWPEI) announced today, on National 211 Day, that the renowned “211” service, is coming to PEI this Fall, as a Thriving Together Poverty reduction Action Plan initiative.

211’s award-winning telephone helpline (2-1-1) and website provide a gateway to community, social, non-clinical health and related government services, helping those in need navigate the overwhelming, complex network of available human services quickly and easily, 24 hours a day, 7 days a week.

“Faced with a complex maze of phone books, help lines, directories, and voice mail systems, people often don’t know where to turn. By combining information about community services with cutting-edge technology, 211 will create a powerful new information and navigation system for Islanders”. Andrea MacDonald, CEO UWPEI.

While services that are offered through 211 vary from community to community, 211 provides callers with information about, and referrals to, human services for both everyday needs and times of crisis.

UWPEI will implement and manage the 211 system, with the provincial government providing  $871,000  in funding and support,  with the goal of improving system navigation and access to service delivery for Islanders in need.

“By dialing three simple digits Islanders will connect to all social programs and services offered across the province in manner that is timely and personalized to their needs. The extended service navigation feature of 211 is a welcome additional support, particularly for those who may be vulnerable or have complex needs,” said Family and Human Services Minister Tina Mundy.

Over the coming months, The UWPEI will be reaching out to community organizations to help build the extensive database of available programs and resources needed to deliver 211 successfully to Islanders.


Media Contact:

Emily McMillan, Coordinator, Marketing & Engagement, UWPEI

W: 902.894.4259; E: emcmillan@peiunitedway.com


Provincial Media Contact:

Bobbi Jo Walker

W: 902-213-4507; E: bjwalker@gov.pe.ca